In today’s market, your business’s website is one of the most important tools of marketing and sales. Although extremely valuable, many people make critical website mistakes. The quality of your digital presence can make or break your brand. Poor websites lead customers to look at alternatives, while exemplary websites lead customers to be engaged and return for more. Not all business owners are aware of the strategic steps it takes to make a killer website. To help your business, we have created a list of common mistakes businesses make on their website – and the solution.
Mistake 1: Difficult Navigation
Website navigation helps your visitors find the information they are looking for. If they can’t find what they’re looking for, they will look elsewhere. How do you make your website easy to navigate? One crucial step is ensuring your site is available for every device; desktop, mobile, or tablet. Many consumers use their phones to shop online, meaning your site needs to work on every device.
Mistake 2: Lack of Security
When a customer enters your website, they are trusting it. You need to make sure your website is secure and every visitor’s data is safe. Not to mention, leaking customer data can also reflect poorly on your business. To secure your website, it is necessary to implement the HTTPS certificate which offers secure connections. Lack of security is a website mistakes that is not redeemable after it occurs.
Mistake 3: Not Using Analytics
One of the most common website mistakes is not using analytics. A website is a great place to collect data. By gathering data on each visitor’s behavior, you can learn the level of traffic your site has. Which sections have low traffic? Which sections have high traffic? This can help you recognize pages that may be having errors, loading issues, or buttons that don’t function. All of this can be tracked through a plugin or other software solution.
Mistake 4: No Personalization
Customers’ demands have increased as technology has become more innovative. They want a more personalized experience to show you understand their wants and needs. There are simple ways you can personalize your website for each user to elevate their user experience. First, you can implement a portal. This portal allows for each customer to log in to your site through a personal account that can personalize recommendations and more.
Another way to increase user’s experience is having an automated chatbot greet them. Having a tool available to answer questions quickly is extremely valuable and will be appreciated by each customer.
Websites are a key tool in conducting modern business. Oftentimes it is the first impression you make to potential clients, so you want it to be good. Whether you’re building a website, or need to update your existing one, we can help. We specialize in full-stack development, including; WordPress websites, database interfaces, apps, e-commerce sites, and nearly anything you can imagine. Someone at Sangwa would be happy to help you create the best website for you, your customers, and your employees!
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